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The Psychology Behind Ad Engagement and Why It Pays

Why are advertisers willing to pay you just to view ads? The answer lies in the science of attention, psychology, and behavioral economics.

1. The Attention Economy

In today’s world, attention is currency. Every second you spend on an ad can convert into brand recall or a sale.

2. Priming the Viewer

When users are paid to view, they are more likely to pay conscious attention  which improves ad effectiveness by up to 75%.

3. Micro-Influence

People trust peer reviews and shared content. Your engagement can influence your network, making PTC viewers indirect brand ambassadors.

4. Brand Retention & Recall

Advertisers pay Qejani because viewers tend to remember what they see longer, especially if they are incentivized to engage.

5. Ethical Ad Watching

PTC offers a win-win: advertisers get honest attention; viewers get rewarded for their time. It's a rare balance of ethics and economics.

6. Conversion Funnels

Many PTC ads are entry points to sales funnels. That initial click can lead to long-term conversions making it worth every cent to advertisers.

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